Our core values are integral to our business and we ensure that our staff and our supply chain appreciate these values. These core values define what we stand for as a company and are there to influence the way in which we conduct ourselves. They are more than just words, they are put into action by the company’s senior management team on a daily basis and impact upon our priorities as a business and upon every decision that we make.
These guiding principles that dictate the way in which we do business are as follows:
Due regard for the feelings, wishes and rights of others
The quality of being honest and having strong moral principles
The combined action of a group when effective and efficient
The quality of being outstanding